Motion Student Conference is a conference for middle school, high school, college students & youth leaders that takes place at the end of every July. This year was the last year Motion Student Conference attendees would be known as Motion Students. This conference is making a shift to brand as it will be known as Motion Generation.
This slight communication change makes for a bigger change in branding. The conference needed imagery to help support the change in language and in vision.
These elements show the rebranding process and the hope of communicating the passion and need for the vision of a Generation in Motion, also known as the Motion Generation.
Not only is the shift taking place visually, but there is a written proposal that takes the audience through the change and how it will touch all other digital platforms as well: websites, socials, etc.
